About Us

About IM Sinoexpo Digital Services

Shanghai IM Sinoexpo Digital Services Co., Ltd. (Boying) is a wholly owned subsidiary of Shanghai Sinoexpo Informa Markets International Exhibition Co., Ltd., a joint venture exhibition company in China, as a part of Informa PLC. Headquartered in London, Informa PLC is listed on FTSE 100.

Following the on-and-offline business ecosystem of IM Sinoexpo, Boying specializes in providing online trading services for various markets and industries, including Furniture & Decorations, Interior Design, Food and Beverage, Coffee & Bakery, Franchising, Hotel and Commercial Space, Cleaning, Boat & Leisure, Lighting, Pharmaceutical, Food Ingredients and Health, Processing and Packaging industry, etc.

Boying is dedicated to creating business matching and trading opportunities and providing high quality services for top suppliers and professional buyers, through our comprehensive digital platform matrix – B2B portals, B2P mini-programs, together with online community, well-selected resources, product diversity, and integrated first-class supply chains.

Our B2B2P platforms can expand the business of physical trade shows organized by IM Sinoexpo to digital world, providing unified and all-year-round trading services for over 20,000 exhibitors and  1.414 million buyers worldwide.

About IM Sinoexpo

Shanghai Sinoexpo Informa Markets International Exhibition Co. Ltd (IM Sinoexpo) is an event company in China, the joint venture founded in 1998 by Informa PLC and Shanghai Sinoexpo International Exhibition Co., Ltd. Headquartered in London, Informa PLC is listed on FTSE 100.

The total exhibition rented area annually by IM Sinoexpo is over 1,888,600 sq.m, creating multiple trade opportunities for nearly 1 .41 million buyers worldwide. Developed since 2016, our online business now includes 16 major B2B platforms, 7 B2P sourcing mini-programs and 3 application. The total number of employees is near 600.