B2C Official flagship store in Tmall/JD.com

Furniture China Fair Opened the flagship stores on Tmall and JD.com, creating a precedent in China. It open up new channels for exhibitors and brand owners to explore online e-commerce B2C, and settle in Tmall and JD.com at a small cost.

Furniture China Fair and Alibaba launched in-depth cooperation in online and offline by being invited to join Tmall to open the official flagship store of Furniture China Fair, becoming the first domestic exhibition to open online store in Tmall, and exploring B2C strategy hand in hand with furniture brands.

The Online flagship store of Furniture China Fair in JD.com was officially opened in May 2021, creating a one-stop platform for all categories of export furniture & interior decoration, and taking a solid step towards the retail innovation.