About IM Sinoexpo Digital Services
Shanghai IM Sinoexpo Digital Services Co., Ltd. (Boying) is a wholly owned subsidiary of Shanghai Sinoexpo Informa Markets International Exhibition Co., Ltd., a leading joint venture exhibition company in China, affiliated to Informa PLC. Headquartered in London, Informa PLC is the world’s top trade show organizer listed on FTSE 100.
Following the on-and-offline business ecosystem of IM Sinoexpo, Boying specializes in providing online trading services for various markets and industries, including Furniture & Decorations, Interior Design, Food and Beverage, Coffee & Bakery, Franchising, Hotel and Commercial Space, Cleaning, Boat & Leisure, Lighting, Pharmaceutical, Food Ingredients and Health, Processing and Packaging industry, etc.
Boying is dedicated to creating business matching and trading opportunities and providing high quality services for top suppliers and professional buyers, through our comprehensive digital platform matrix – B2B portals, B2P mini-programs, and B2C flagship online store, together with online community, well-selected resources, product diversity, and integrated first-class supply chains.
Our B2B2P2C platforms can expand the business of physical trade shows organized by IM Sinoexpo to digital world, providing unified and all-year-round trading services for 10,000 exhibitors and nearly 1 million buyers worldwide.
About IM Sinoexpo
Shanghai Sinoexpo Informa Markets International Exhibition Co. Ltd (IM Sinoexpo) is a leading event company in China, the joint venture founded in 1998 by Informa PLC and Shanghai Sinoexpo International Exhibition Co., Ltd. Headquartered in London, Informa PLC is the world’s top trade show organizer listed on FTSE 100.
The total exhibition rented area annually by IM Sinoexpo is over 1,500,000 sq.m, (accounted for 1/10 of Shanghai’s total exhibition rented area in 2019), creating multiple trade opportunities for nearly 1 million buyers worldwide. Developed since 2016, our online business now includes 8 major B2B platforms, 5 B2P sourcing mini-programs and 1 application. The total number of employees is near 500.